We asked America one simple question: Naked or Dressed?
So, what’s the difference? A naked beer is all about enjoying the crisp, pure flavor as it is. A dressed beer, on the other hand, takes things up a notch—rimming your glass or bottle with toppings that let you get creative.
We know Dos Equis® Lager is perfect in its pure, naked form, but dressed beer is where the fun begins.
Insight
Dressing a beer is a reflection of individuality, proving that even the most universal pleasures are better when they feel custom-made.
Idea
Create an experience that highlights both dressed and naked beer, using insights from survey results to spark curiosity and conversation. Within the experience, we will showcase how people personalize their drinks across America.
How It Works
We brought the event to life by curating interactive tastings that allowed guests to experience both dressed and naked beer in a hands-on way. Bold visuals and immersive displays set the scene, sparking curiosity and celebrating the unique ways people personalize their drinks. Through captivating storytelling moments, we connected beer lovers to the rich history and creativity behind every pour, making the experience unforgettable.
A zine was shared with media attendees as a creative takeaway, featuring survey results and event visuals that captured the essence of the experience.
The Results
The result of the event was the building of stronger, more meaningful relationships with various media professionals. By offering an engaging and memorable experience, we created opportunities for authentic connections and future collaborations. The event helped to elevate Dos Equis's presence and foster long-term media relationships.
Campaign Art Direction including design of all branded assets, photography art direction, event art direction, zine design by Justine Sanborn.
WHEN THEY SAY IT TAKES A VILLAGE, it truly does <3
WHEN THEY SAY IT TAKES A VILLAGE, it truly does <3
/prompt. / Lippe Taylor Team: Kelsey Shalvoy, Sydney Olstad, Alyson Shumeyko, Jamie Jacobson, Stephanie Walter, Allison Byrne, Alex Fecca, Meghan Scheuing, Meagan Ashner
