The Young Ones One Show tasks students with creating work for different types of clients for the chance to earn a One Show Pencil. Tech accessories are a billion dollar business at Verizon, but everyone knows them for wireless plans. So Verizon wanted a campaign that would increase accessory sales. 
Foresight
Since Verizon wanted to be known for their accessories, we had to find an emotional way into the hearts of a broad audience. 
80% of consumers say they are more inclined to do business with an organization that delivers tailored experiences and 90% say personalization is desirable.

Discovery
Today, people crave unique personalized experiences because it creates a sense of validation. 
Creativity
By extending Spotify Wrap’s algorithm to include personalized recommendations from Verizon, It was like people had a personal stylist for their accessories.
Spec Work developed with Ariadne Rosales Valero and Maria Arias for BIC at City College of New York. 
Idea concept, brand development, mock-up design, and video production by Justine Sanborn.
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